Author Topic: Xbox is now XBOX  (Read 30 times)

weirdfeline

Xbox is now XBOX
« on: May 15, 2026, 11:30:00 pm »
The CEO ran a poll on X that received a little over 19k votes: https://x.com/asha_shar/status/2054625508462333983

XBOX won and changes are now in effect: https://x.com/XBOX

Thoughts on this change? Will you type in all caps when referring to XBOX from now on? I'm not sure how I feel about it, it's kinda weird but I guess it's a simple way to shake things up more than she has already.

Re: Xbox is now XBOX
« Reply #1 on: Today at 12:17:35 am »
I don't think it's too much of a change by putting on capslock cruise control, but I think in the broader sense its them wanting to try and push XBOX (Went lower case and redid it lol) as the brand it use to be, lean into things abit more like how they use to be like the Pre-Xbone days.  Which really isn't possible with Game Pass and such, but I think they know things are bad with their games, lots of flops and cancellations, big flagship brands like Halo are in the toilet, it's all about tweaks and adjustements while they re-orient themselves.  Same thing I think is happening with Sony after how bad things have been for a number of years now.

Can't say I care too much being that I haven't owned an XBOX since the 360 days, they aren't a console company to me, they are PC Game Pass company, but even then, they rarely have anything I want that drives me too it.  I pick it up like once or twice a year, and if companies they own or support release something, I'm usually just buying it on Steam.  Like once Grounded 2 releases, that's a day 1 buy on Steam for me.  I'd like for them to push for a return to form, work harder on their properties, actually get games out there that are good, be competition for Sony and Nintendo.  Who knows. 

I do feel like they are heading in a better direction lately, I was worried when they were bringing on former AI leads into XBOX positions, but the one lead woman, Asha, made a big note that they weren't going to be utilizing AI for their games (I'm sure to some degree they still are, but anything at all to downplay is a good thing), so we'll just have to see.  Both Microsoft and Sony are needing to restructure themselves to get out of the mess they've created, but it's gonna take time.

All I care about is them making a good new Halo and a new Banjo-Kazooie game, or just give me easy access to the HD remasters, it's all I want from them lol